MISSION STATEMENT
Guarantee that our business partners have their messages put across correctly, guarantee that those messages reach the target audience on time via right media channels, reach maximum people, have utmost impact, and create value.
VISION STATEMENT
Contribute to the creation of a public opinion that appreciate what content is, to create public opinion that is aware of the meaning of content; believe that striking difference in competitive terms is a function of content rather than a case of delusion; and who value intellectual capital, creativity and human resources…
OPERATING AREAS
√ Corporate magazines
√ TV and radio programmes
√ Strategic consultancy on communication-management
√ Conference/ forum/ panel management
√ Corporate training programs
√ Strategic Media Relations seminars
√ Corporate reports
√ Design/content and production of books
√ Newsletter/brochures/supplement
√ Content for the internet sites
√ Special photographic shoots
√ Speaker organization
√ Research
√ Content and design for Advertorial/Insert
INTRODUCTION
Indeks Content & Communications Consultancy was established as a content production house in November 2001 by Yaprak Özer, a well-known Turkish journalist and writer. Working with a team of specialists in the fields of management, human resources, international relations and economics Indeks is Turkey’s unique content production and communications management company.
The company developed and realized projects for the largest group of companies in Turkey. Those projects include corporate magazines, which for the first time were regularly read and eagerly awaited for their follow-up issues, as well as conferences and training programs. Indeks has distinguished itself in the sector through the quality of content, design and presentation of its products.
CORPORATE PUBLICATIONS
Corporate publications entirely original in content and design constitute the mainstay of operations of Indeks. Notable examples include the following in-house communications magazines;
Zorlu Dergi for Zorlu Holding, one of Turkey’s most respected group
Vesaire (Vs.), the prestige magazine of export champion Vestel. The magazine is also distributed overseas
Made in Vestel, a communications and training magazine for the dealer and service network of Vestel
Diyalog, an in-house communications magazine for the global technology giant Siemens
Taç Style, a dealership oriented magazine for Taç, leader brand in household textiles sector
Yaşa, a prestige magazine for Yaşar Holding, one of Turkey’s leading companies
Yaşam Pınarım, healthy nutrition and food culture focused marketing and prestige magazine for Turkey’s food giant Pınar
Dyorum, a prestige and marketing magazine for Dyo, Turkey’s well known paint brand
Borçelik Bülten, an in-house communications publication of one of Turkey’s biggest steel giant Borçelik.
Boruhattı, an image and inhouse communication magazine
Aveatime, an in-house communications magazine for the Turkey’s third GSM operator Avea.
BimsaBiz, an in-house communications magazine for an software technology firm Bimsa.
Sanovizyon, a prestige and marketing magazine for Sanovel
İş’te Performans, performans management magazine
Edu, educational magazine of a k12 school
Takım Ruhu, DenizBank&Dexia corporate magazine
ANNUAL REPORTS & CATALOGS
Annual reports most often fall short of their marks. Yet annual reports are in a way the ID card of the companies and to us they are not just about figures.
Indeks with its research team prepares annual reports and catalogs for corporations.
Indeks prepared and published
-2003/2004/2005 annual report of Yaşar Holding both in Turkish and English
-Catalog of Yaşar Holding for 2005, both in Turkish and English
-2004 sustainable steel report for Ereğli Iron and Steel Plants, both in Turkish and English
-2005 and 2006 annual report of Pınar Entegre Et ve Un Sanayii A.Ş.
-2005 and 2006 annual report of Dyo Boya Fabrikaları Sanayi ve Ticaret A.Ş.both in Turkish and English
-2005 and 2006 annual report of Pınar Su Sanayii ve Ticaret A.Ş. both in Turkish and English
-2005 and 2006 annual report of Pınar Süt Mamülleri Sanayii A.Ş. both in Turkish and English
-2005 and 2006 annual report of Yaşar Kağıt ve Selüloz A.Ş. both in Turkish and English
-20006 annual report of Altınyunus both in Turkish and English
CORPORATE SEMINARS
Corporate seminars are another operational field for Indeks. The content and presentation of these seminars are designed specifically to match the needs of the outfit concerned. Indeks organises boutique corporate seminars tailored to the company’s specific needs. Generally the seminars are in the form of a series.
The fundamental aim of in-house meetings is to broaden the horizons of target groups defined by the company, introduce them to different cultures and through the process enhance and develop their own cultures. At the same time meetings serve as a gathering of target groups under one roof.
Each in-house meeting is based on a specific theme and presented by a well-known public figure. Discussion of the theme, which ranges from basic humanities to economics and current issues, give participants the opportunity of opening up to different worlds. The meetings also provide a unique opportunity for the target group to interact directly with the famous speaker.
Procedures followed during in-house seminars
√ Indeks identifies speaker candidates within the framework of the communications strategy.
√ Indeks chooses guest speakers by considering their communication skills, knowledge and experience, the data and technical equipment they will use to present the theme as well as the interests and the requirements of the company concerned.
√ The choice of themes and guest speakers are based on a three-month plan.
√ Once preliminary confirmation is given by the guest speakers, an information pack, which contains organisational details, a presentation of the company and a letter of invitation is sent to them immediately.
√ When an affirmative response is returned, a planned communications strategy is set in motion.
√ All requirements, including technical details, of the guest speaker for his/her presentation are determined and reported to the company concerned.
√ A week before the meeting, Indeks provides the target group with a detailed briefing of the speaker and the theme.
√ When the day comes, Indeks arrives at the company well in advance of the scheduled start to check the meeting room and ensure that all necessary steps are taken to pre-empt any organisational hitches.
√ Indeks introduces the guest speaker to the audience and stays during the meeting as an observer. At the beginning of the following week, notes of the meeting and the text of the presentation are sent to the company employees.
“Thursday Conferences” was developed for Sanofi-Aventis, the international pharmaceuticals company with the aim of reinforcing the intellectual capacity of employees by enhancing their awareness and opinions on local and global issues beyond the sector.
Following the same pattern a series of meetings named “About Life” was designed to give employees of Türk Ekonomi Bankası (TEB), the reputable Turkish bank, the chance to step back from the hectic work pace and have a good time together.
CONGRESSES & CONFERENCES
Indeks follows a three-stage plan for the organisation of congresses and conferences:
Before the congress Indeks is due to
√ Determine the content and the speakers
√ Organise the speakers
√ Arrange the venue of the conference
√ Draw up an action plan of the day of the conference.
√ Formulate the communications strategy of the conference by establishing how and where news will appear in the media
During the Congress Indeks is due to
√ Ensure the conference runs according to the defined strategy
√ Interview with the designated local or foreign speakers throughout the conference
√ Appoint a team from Indeks to observe the entire conference, so that a press bulletin can be prepared at the end of each day
- After the Congress Indeks is due to
√ Manage media relations
INDEKS-LEIGH BUREAU SPEAKERS AGENCY
In April 2004 Indeks Content & Communications Consultancy became the official representative of Leigh Bureau, one of the most prominent international speaker agencies, in the world.
Turkish audience now have the opportunity to listen to the world’s leading gurus speaking about a wide range of subjects from politics to economics, technology to creativity.
Some of the names featured in the Indeks-Leigh Bureau Speakers Agency portfolio include: Alvin Toffler, Arie de Geus, Robert Kaplan, Kenichi Ohmae, Michael Porter-Patrick Dixon, Kevin Kelly, Paul Saffo, John Naisbitt, Hernando de Soto, Lester Thurow and Paul Krugman.
Procedures followed for speaker organisation
To Indeks, speaker organisation is not just about organising speakers and inviting them to Turkey. As Indeks we set out to create an added value in the field of speaker organization by adopting the following strategy:
√ Understanding the needs of the concerned company
√ Looking for the the most adequate speaker who match the company’s needs and requests and present the alternatives as well
√ Briefing the client about the presentation skills of the alternative speakers by providing sample presentation tapes, articles, web site references, biographies and published titles
√ After reaching a conclusion, arranging the speaker’s schedule
√ Briefing the speaker about the client’s endeavours, operations, services and products and providing a corporate presentation; afterwards determining the company’s needs and standpoints that need emphasising in the presentation with the speaker and giving the speaker a guidance
Speakers invited by Indeks:
· Martin Wolf, 3. İstanbul Industry Congress, October 2004
· Arie De Geus, 3. İstanbul Industry Congress, October 2004
· Bill Emmott, Logo Software 20. Year Conference, November 2004
· Dr. Patrick Dixon, March 2004
· Robert Sutton, Eczacıbaşı Holding, 2005
· Hernando De Soto, 14. National Quality Congress, November 2005
· Bob Herbold, 14. National Quality Congress, November 2005
· Robert Kaplan, November 2005
· Ricardo Semler, MCT, 2006
· Bill Emmott, 4. İstanbul Industry Congress, November 2006
· Dr. Patrick Dixon, 4. İstanbul Industry Congress, November 2006
· Jeff Manning, Brand Conference, December 2006
· Tom Kelley, MCT Marketing Conference, December 2006
MEDIA RELATIONS MANAGEMENT TRAINING
Having signed the media relations management training deal, Indeks carry out research and gather data in order to get to know the company.
Prior to training, we talk to the people who will be trained to determine their needs.
After establishing a brief on the company, we prepare the Media Relations Training content due to the company’s particular needs.
Before the training begins, we share the content of the training with the company.
Once the company approves the content, training begins. We customize our training content suitable to every company we are in cooperation with.
We incorporate a practical element into the training process: Areas such as press conferences, interviews with both the printed and the visual media, press statements and TV programmes are treated as practical case studies.
Our team of trainers has extensive media experience.
Types of trainings:
Section 1: Media Interviews, one to one-and-a-half days
Section 2: Crisis Communication, two days
Section 3: Media Relations, two days
Section 4: Media Training and Image Building, half a day
Each section is designed as an independent package. However the sections may be combined in line with the particular needs and requests of the customer. On the same basis we can also formulate an entirely different module to accommodate the customer’s schedule and needs.
References
· Güven Insurance
· Accenture Turkey
· Dell Turkey
· IKEA Turkey
· Oracle Turkey
· GEFCO Logistics
· Tamek Holding
· Eker Süt Ürünleri
· Sanofi Pasteur Turkey
· GVZ Ses Teknolojileri
· Bimsa
· May Tohum Grubu
· Starbucks Turkey
· GSK Turkey
· Sanofi-aventis Turkey
· Deutsche Bank A.Ş.
TV PROGRAMMES
For more than five years, Indeks has produced a weekly prime time program for TRT 2, Turkish national television channel. “Kariyer Dünyası” (The Career World) is one of the long-term programmes in Turkey and one that has succeeded in becoming a leading brand in its own class. The program presented and discussed successful career practices, professionals, human resources, management approaches, employment and other related issues.
CORPORATE RESPONSIBILITY
INDEKS MANAGEMENT STRATEGY COMPETITION
Indeks is an organization that aligns itself with the principle of contributing to society by creating non-profit community projects as well. The best example of this is the “Indeks Management Strategy Competition”, which was launched in 2003.
Through Management Strategy Competition, Indeks offers young people internship and training opportunities.
The competition targets students in their final year of university and professionals with a maximum five years of work experience. Candidates respond to questions based on a fictitious scenario, prepare and propose a business plan and afterwards they are assessed by a jury. The most striking point of the competition is the prizes. The competition offers the top prize winner an internship and the chance to become familiar with the business world and gain experience, rather than promising monetary rewards to the top 10.
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