Since the day it was established, İndeks has been on digital and electronic platforms actively. Besides keeping its corporate web site update since its presence in 2003 and establishing a portal for the sector, it also draws attention with its social channel works that set an example in the sector. İndeks is the first company in the sector to use social platforms such as Facebook and Twitter actively, and develop and implement campaigns specifically for these. İndeks conveys its works supported by social channel advertisement campaigns to the users with a structure that can be viewed on tablet computers too. It presents the content it creates in a structure that can be viewed on every screen such as mobile phones, computers, televisions and tablets.
Experimental Social Media Project
İndeks has conducted an experimental communication study to understand the dynamics of social channels and integrate the results into its services. The project results were first shared with the İndeks team and with the public simultaneously. To summarize the study; the first stage was to gather the real events and interesting details experienced since the start of World Cup with a serious research. In the following process, communication channels were chosen, geographies were defined, and strategies were established. Readers’ reaction in the social media was measured under different titles for the first time. Diversity was created throughout the campaign with different times of the day and different channel combinations. The reason why we preferred the period’s popular event was to increase attendance and interest, thus add meaning to the results by richening the data pool. Having received answers to questions such as: At which intervals do traditional channels and social channels meet? At which points do they interact? Which time frames are appropriate for parallel use? What are the dynamics and habits of the target audience?… added value to our future studies as well.